March 10, 2010

News Release

For Immediate Release

Wayfinding Sign Installation Begins March 11

The first sign in the City’s new wayfinding system will be installed Thursday morning, March 11, near the Springfield-Branson National Airport.

Modern Neon of Nixa plans to install the first sign about 11 a.m., Thursday and it will take about an hour to complete. The location is on the west side of Airport Boulevard, just south of the traffic roundabout.

This installation of the signage system is intended to guide travelers leaving the Airport to all three of the districts represented – the Battlefield/Glenstone retail corridor; the Bass Pro retail area; and the downtown Springfield area.

The Springfield Wayfinding Program is intended to be a tool to increase awareness of major Springfield destinations and retail areas, identify parking options, and cross promote these attractions to visitors.

The program, funded by the quarter-cent sales tax for capital improvements, includes directional signage to high-traffic venues and attractions, including Hammons Field, Historic Walnut Street, Jordan Valley Park, Historic Commercial Street, JQH Arena, Park Central Square, OTC’s Main Campus, the Springfield Exposition Center, Discovery Center, Art Museum, Juanita K. Hammons Hall, Government Plaza, and Missouri State University. The cost for design, fabrication and installation is $604,806.

The wayfinding system was designed to guide travelers along the City’s largest retail corridors past more businesses than just those in the specific corridors around Glenstone and Battlefield and the Bass Pro area.

“This is a very effective and common program in cities that host a significant number of visitors as Springfield does for special events, conventions and sports events,” said Tracy Kimberlin, President of the Springfield Convention & Visitors Bureau.

This program includes 97 signs starting at the gateways to Springfield from U.S. 65, Missouri 13 and the James River Freeway and continuing into the city. It also includes 15 information kiosks for pedestrians at entry points to the downtown and Commercial Street areas.

Installation of the signs is expected to be complete by early April.

For more information, contact: CVB President Tracy Kimberlin, 881-5300; or Martin Gugel, Public Works Co-Interim Traffic Engineer, 864-1980.

Download a whitepaper about the wayfinding sign program. (pdf)

city of springfield

Department of Public Works

840 Boonville Avenue • P.O. Box 8368 • Springfield, MO 65801
417-864-1900 •