The SGF Yields campaign aims to initiate a cultural change in Springfield toward being more pedestrian friendly. To encourage this shift, the campaign utilizes two key strategies – education and awareness. These strategies will be used to reach a wide range of Springfield travelers from all walks of life.
The education branch of SGF Yields is focused on making the community aware of the growing trend in pedestrian-involved crashes and what can be done by organizations and individuals to make an impact. Print pieces, infographics and videos are available for download and distribution.
The awareness component of SGF Yields is aimed at placing messaging elements directly in front of pedestrians and motorists as they are traveling. Sidewalk decals, vehicle magnets and stickers, heart shaped crosswalk signage and the Mr. Walker statue installations will all serve as on-street reminders to watch out for each other and stay safe.