Pedestrian Safety Education Resources
An important focus of the SGF Yields program is on public education. The program reaches the public via various print and digital education pieces aimed at encouraging motorists to yield to pedestrians while also urging pedestrians to do their part to travel responsibly.
In its first year, the program distributed educational pieces to over 5,000 citizens at 14 safety-related events. Local employers agreed to share SGF Yields Traffic Safety Guides with nearly 1,000 of their employees and more than 45 local businesses show their support for pedestrians by displaying SGF Yields materials in their stores.
In addition to educational resources, life-size “Mr. Walker” statues have been installed at various crosswalk locations throughout Springfield. The presence of these brightly-colored statues is intended to reinforce existing crosswalk signage and serve as a visible reminder to thousands of drivers and pedestrians that pass by each day.
In the program's second year, the City of Springfield Department of Public Works was awarded an $11,400 Blueprint for Safer Roadways grant from the Missouri Department of Transportation to continue and expand the SGF Yields pedestrian safety program. A portion of the newly-awarded grant will be used to continue SGF Yields efforts to reach the general public. A larger portion will support the expansion of the program to focus specifically on children – making safety education resources available to Springfield schools and adding Mr. Walker installations near school crosswalk locations.
School Education Opportunities & Resources
To achieve the program's new expansion, the City partnered with Springfield Public Schools to develop a variety of education opportunities. The partnership will launch three initiatives in early 2019: a public service announcement (PSA) video competition, classroom presentation opportunity and an art project social media challenge.
PSA Video Competition
Open to middle and high school classes - January 8 - March 1, 2019
Classes are asked to write, film and produce their own PSAs promoting pedestrian safety. Submitted PSAs in separate middle school and high school categories will be judged by Public Works traffic professionals, Public Information Department video producers and other City officials. PSA teams from each school will be invited to “pitch” their videos to the judges at an event to be held at the end of March. Winning PSAs will be featured on CityView public access channel, social media and provided to local television stations for possible airtime. All PSAs must be submitted by Friday, March 1.
Interested classes should reference the prompt ideas, guidelines and requirements outlined on the PSA Competition flyer.
A dropbox link will be provided for video submissions. Please contact Mandy Buettgen-Quinn at firstname.lastname@example.org for submission details, questions and resources.
Pedestrian Safety Classroom Presentation Opportunity
Open to elementary grades 1-3 - Presentation schedule to be announced in February, 2019
The City of Springfield's traffic operations division will offer 20-30 minute presentations taylored to grades 1-3. Presentations will encourage students to be observant and to take charge of their own safety in traffic. Topics cover crosswalk safety, pedestrian signals, crossing guards and more. All participating students will receive a "safety superhero" cape!
Silhouette Social Media Challenge - Coming in March, 2019!
Open to classrooms, teachers, businesses and all Springfield pedestrians!
We are all pedestrians! The City will begin issuing a challenge in March to help spread the word about who pedestrians are in our community. Part education, part art project, part social media challenge, this activity will be fun and educational for all.
Watch for full challenge details coming in March.
The education branch of SGF Yields is focused on making the community aware of the growing trend in pedestrian-involved crashes and what can be done by organizations and individuals to make an impact. Print pieces, infographics and videos are available for download and distribution.